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Discover the most beautiful beaches in Italy from isolated and paradisiacal bays, accessible only by sea, to fine-sand beach resorts

7,600 kilometres of coastline and a sea that shines in every shade of blue. Treat yourself to a unique holiday: the sea in Italy is calm and warm and the beaches are safe harbours where you can find peace and silence. But also endless places to have fun, do sports and taste special dishes; in a word: unforgettable.
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Between English elegance and Ligurian tradition The elegant charm of early 20th-century splendour combined with the mild climate, lush nature and crystal-clear sea of the Riviera dei Fiori. Between Sanremo and Ventimiglia, the last port of call for tourist ships before the French border, Bordighera is an unexpected jewel. In the last century, it enchanted noble visitors from across Europe, especially the English, who added unique British details, from refined villas to typical London streetlamps. The impressionist painter Claude Monet and Margaret of Savoy, the first queen of Italy, to whom a villa and an impressive statue are dedicated, also fell in love with Bordighera. To experience the cultured and refined atmosphere of Bordighera, we recommend visiting the Clarence Bicknell Museum-Library, with its huge ficus specimens, Villa Garnier and Villa Etelinda, and the Pallanca Exotic Garden, home to Europe’s most diverse collection of succulents. This is counterbalanced by the upper town, featuring medieval alleyways and typically Ligurian low, colourful houses. On the way, you can admire the grandeur of the monumental trees. Not forgetting the sea, with its long beaches, among the widest in Liguria. You can admire the sunset from the Lungomare Argentina promenade, inaugurated by Evita Peron in 1947, from the small church of Sant’Ampelio, with its rocks and crypt, or from the Marabutto, a former gunpowder store overlooking the marina. The sun setting towards the Côte d’Azur will take your breath away.

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Aosta Valley

The Aosta Valley is a paradise for visitors seeking outdoor experiences in nature while exploring history and traditions The smallest region in Italy, dotted with the highest peaks in the Alps, it is the ideal destination for anyone who enjoys winter sports and high-altitude walks. Its green valleys and fairy-tale castles make the Aosta Valley an enchanting place to experience all year round.

Piedmont Torino Basilica di Superga Isola Bella

Piedmont is sure to enchant you with its mountains, hills, typical flavours and uniquely elegant cities An extraordinary heritage of art and history, culture and nature, characterises Piedmont, a region with a thousand faces, one more interesting than the other: cities of rare elegance, mountains that lend themselves to splendid skiing or walking, fascinating villages, hills that are among the best known in the world for their extraordinary wine production.

Milan's Cathedral Lake Como Valtellina Livigno, Carosello 3000

Lombardy: a dynamic land immersed in the present and reaching toward the future, but with an extraordinary heritage of art and nature Lombardy is a region in the north of Italy known for its industry and finance, of course, but also for its art and extraordinary landscapes, starting with the picturesque lakes and its mountains, Valcamonica and Valtellina in primis. Capital and symbolic city, Milan represents the industrious heart that goes hand in hand with other cities with a vibrant spirit.

Trentino Torbole sul Garda Trento Pale di San Martino

Trentino is sure to amaze you with its immense natural heritage, the spectacular splendour of the Dolomites and fascinating sites steeped in history Discover Trentino’s culture of slow travel, taking the time to savour every corner among nature and cultural trails and educational farms. You will find hundreds of hotels offering wellness centres for truly relaxing holidays for the whole family in some of Italy's most beautiful villages, set in unique landscapes.