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Campania offers landscapes, history, culture and a gastronomic tradition that the whole world envies

A consistently mild climate, lush nature framing breathtaking landscapes, unspoilt villages and fairy-tale coastlines: this is Campania, a region that sums up centuries of cultures, between West and East, in a single Mediterranean jewel known for its unparalleled hospitality. A destination for the soul, the eyes and the palate.

  • In Evidenza
  • Sea
  • Seaside villages
  • Food and Wine


Amalfi, Queen of the Coast A landscape of outstanding beauty has made Amalfi famous throughout the world. The imposing mountains that surround it tumble into the turquoise sea, with a powerful scenic effect. This is the queen of the Amalfi Coast, which bears her name: the stretch of Tyrrhenian coastline recognised by UNESCO as a World Heritage Site. Here, in addition to a fabulous sea, you will find treasured historical remains, a charming village, and enchanting nature. Choose your beach Amalfi offers relaxing days by the sea, always immersed in a splendid landscape. The most accessible beach is Marina Grande, in the town itself. It is made up of sand and pebbles, fully equipped and full of lidos, bars and restaurants. It is very convenient, and therefore often crowded in peak season. It is suitable for families and children, and also easily reachable for the elderly. In contrast, the Spiaggia del Duoglio is ideal for those who prefer more secluded situations. Reaching it is already an experience, taking a green path and a flight of 400 steps leading to a cove with perfect water. You can also reach this area on small boats departing from the pier in Amalfi, and if you want to go sunbathing, start early in the morning, because in the afternoon the cove is shaded. If you are travelling by boat, don't miss the Santa Croce Beach, which can only be reached by sea. A break in the greenery After relaxing by the sea, you can explore the inland by heading up into the mountains. The recommended itinerary is in the Valle delle Ferriere Nature Reserve, an easy walk that takes about three hours. You pass through woods and alongside streams, encountering the ruins of the ironworks that supplied the Maritime Republic of Amalfi with iron and that gives the valley its name. This is a peaceful spot, away from the crowds, among waterfalls and the ancient mills once used to manufacture the famous Amalfi paper. On this excursion, visit the sleepy town of Pogerola, on the Monte Falconello hill, and enjoy the view from up there. In the heart of the town Amalfi was a flourishing Maritime Republic from the 9th to the 11th century, a trade centre in the Tyrrhenian Sea towards eastern markets.Its history is told by the very structure of the town perched on the ridge, which will remind travellers very much of a souk. Houses are concentrated in clusters, very close to each other and connected by a maze of alleys and stairways. Explore the labyrinth, and then head for the main architectural wonder: the Cathedral of St Andrew the Apostle, the central cathedral dominating Piazza Duomo with its imposing staircase. Romanesque in layout and rebuilt several times over the centuries, today it is impressive for its neo-Moorish or Arab-Sicilian style façade, of which it is a superb example. The interior leads to the Cloister of Paradise, a peaceful place surrounded by a portico of decorated arches, also of Moorish influence. Some people even get married here Because of its unrivalled location and fairytale setting, Amalfi attracts more and more couples, also from abroad, who choose it for their wedding celebration. The Town Hall provides 3 locations for civil ceremonies. The Salone Morelli located in the Casa Comunale, the Arsenale della Repubblica with its majestic mediaeval structure, and the former Capuchin Convent. Non-residents are also allowed to celebrate the rite in the Cathedral of St Andrew the Apostle. Elegant hotels, gardens and excellent food provide the perfect finishing touches to a memorable reception. 5 experiences in Amalfi amidst views and flavours The Emerald Grotto can be reached either by lift or on small boats. The karstic cavity has stalactites and stalagmites, but it is the colour of the sea that steals the show: an emerald that plays on the reflections of the rays filtering through the entrance crevice, in a thousand shades. On the seabed is an underwater nativity scene, which divers pay homage to on major religious festivals. In the evening, once the day is over, climb up to the highest point of the town of Amalfi, coinciding with the Cemetery. You can only get there on foot by walking up the steps and through the alleys of the old town. The panorama of lights, reflections of the sea and old houses is truly incomparable. When the Marina Grande beach empties out at sunset, indulge in an aperitif on the terraces of the bars, delightful lounges right by the sea. Sfusato Amalfinato is the typical Amalfi lemon, with its tapered shape and juicy, fragrant flesh. Have a limoncello at the end of a meal, sample one of the many pastry delights of which it is the basic ingredient, and a lemon and chocolate ice cream from one of the street kiosks. A plate of pasta is the best way to appreciate the flavours of Amalfi: Scialatielli ai frutti di mare, Paccheri al limone or a simple Scarpariello, because tomato and basil have a unique taste here.
Pictorial coast Amalfitana. Campania region of Italy


A holiday in Positano, enjoying the enchantment of the Amalfi Coast Positano stands to the west of the fascinating natural terrace on the Tyrrhenian Sea that is the Amalfi Coast, a UNESCO World Heritage Site. Here, the typical Mediterranean landscape of southern Italy reigns supreme, with white houses sloping down towards the sea and splendid beaches, alleys offering all the simple pleasures of life: the leisurely pace, refined boutiques, cafés and restaurants, and places that are custodians of history. Discovering the beaches The Marina Grande beach is Positano's most famous beach. It is 400 metres of sandy shore set in the inlet, where you may find yourself face to face with passing VIPs. The view and the facilities available encourage lounging, but once you have left your sunbed, it is worth heading to the pier to sail to the Li Galli Archipelago: three small islands in a marine reserve surrounded by crystal-clear waters, that legend has it are populated by mermaids. You can get there by dinghy or small boat. An intimate cove embraces Fornillo Beach, made of pebbles and gravel; it's reachable on foot and a snorkelling paradise because of its magnificent seabed. Continuing on foot, you can spend some quiet time on the Spiaggia di Laurito (Laurito Beach), where the cliffs are sheer, and nature is untouched. The jagged coastline of the Gulf of Positano is full of ravines on the turquoise sea. Climb aboard a gozzo, the traditional boats, and ask to be taken to discover little beaches in secret coves, including La Porta, San Pietro Laurito and Arienzo. Many hotels also offer stretches of private beaches. A divine trek A hike in the Monti Lattari, immersed in nature. The Sentiero degli Dei (Path of the Gods), was for many years the only link between the towns on the Amalfi Coast, before the main road was built. As you walk along, the Coast opens up to you from above and the view sweeps as far as Capri on clear days. You pass through forests of holm oaks and quench your thirst at the numerous springs; you will find vertiginous caves and precipices, the remains of cave villages, and the limestone spire Il Pistillo.   You arrive at the village of Nocelle, where you can freshen up before resuming your trek. For the more experienced and adventurous, a branch of the Sentiero degli Dei leads via an almost endless flight of steps to Cala Arienzo, usually reached by sea with little effort. A holiday resort dear to the Romans Roman aristocrats came to Positano and built extraordinary holiday residences here. There is much evidence of their fondness for this place, blessed with an enchanting landscape and a mild climate all year round, with the sea breeze alleviating the summer heat. Find artefacts of the ancient holidaymakers at the Roman Archaeological Museum - MAR, which houses a part of a 1st century AD villa, buried by the eruption of Vesuvius and brought to the surface after years of archaeological excavations. Positano Style Positano is a vertical village, perched on a rock overlooking the sea. Wander through the village's many stairways and alleyways, and don't miss a visit to the Church of Santa Maria Assunta, a stone's throw from Marina Grande Beach. Once a Benedictine monastery, later abandoned and renovated over the centuries, today it offers the architectural spectacle of a pale stone façade and a yellow, green and blue majolica dome. Inside, look out for the precious Byzantine icon. Majolica has a long tradition in Positano, and in the village ateliers you can shop for ceramic objects, from plates to trinkets. There are many boutiques selling elegant clothes if you want to follow the “Positano style”: soft, fluttering dresses, kaftans, light colours, shirts and trousers in linen and lightweight fabrics, and the ubiquitous swimwear for him and for her. Over the centuries, Positano has seen a flourishing tradition of weaving, now reinterpreted in a contemporary, holiday mood. The style is completed with flip-flop shoes, also customised by the craftsmen. After the sea, the delights of the village Positano is also luxury and high society, and the whole area offers plenty of clubs, restaurants and bars. For evening entertainment, you can choose whether to stay up high in the venues clinging to the rock, in favour of the view, or in the beach clubs, where an aperitif at sunset is also a pleasant experience. Take a seat on the terrace of a restaurant. Some good choices are mussel soup or a lemon-scented seafood salad, linguine with scampi and fried fish. Among the cheeses of the Monti Lattari, fior di latte, the same cheese that you will find on pizza, is the most popular. And if your gastronomic interests do not end there, find out how to join a themed tour: olive oil tours among the olive groves, and wine cellars amidst the vineyards.
Beautiful view of Vietri sul Mare, the first town on the Amalfi Coast, with the Gulf of Salerno, province of Salerno, Campania, southern Italy

Vietri sul Mare

Vietri sul Mare, a sparkling ceramic town on the Amalfi coast. Whether you are a ceramics enthusiast or not, the minute you set foot in Vietri sul Mare, you cannot help but be dazzled by the colours of its majolica tiles that draw a shimmering mosaic and light up the entire village, from the historical monuments to the squares and courtyards. Yet it is not because of its famous ceramics that Vietri sul Mare is called the 'first pearl of the Amalfi Coast', but because of its strategic position in the area, i.e., the one furthest to the east, the very first stop on this magical stretch of the Campania coastline coming from Salerno. A colourful country Blue and yellow will be the colours that will be immediately imprinted on your eyes, even from a distant point. These are the colours of the majolica tiles adorning the dome of Vietri sul Mare Cathedral dedicated to Saint John the Baptist and located at the highest point of the historic centre along a panoramic terrace. Ceramics is a theme that you’ll constantly find at every corner. You will find them in another religious building, right next to the cathedral: the 17th-century Arciconfraternita dell'Annunziata e del Rosario. Cladded in majolica are the three façade panels, as well as ceilings and flooring. It is again the polychrome majolica tiles that stand out at the Villa Comunale, a surprising place often compared to Gaudí's Parc Güell in Barcelona. Walls, avenues, fountains and the sinuous handrails of the paths are a riot of majolica mosaics, red, yellow, blue and dove-grey tiles. You are right inside a joyous explosion of colours, while below the blue expanse of the Tyrrhenian Sea and the coastline of the Gulf of Salerno. Here you will find nothing but unique pieces Stroll through the alleys of Vietri sul Mare, admire the hundreds of compositions that adorn the village of Etruscan-Samnite origin and visit any of the countless shops. Whether you shop or not, you will still come away enchanted because the masters will welcome you with a great sense of hospitality, eager to tell you the centuries-old history of the art of Vietri ceramics, a tradition that began in the Renaissance. You will amazed by the clay cooking process and the hand-painting of what are always and only unique pieces: vases and tableware, decorative paintings depicting landscapes, in an infinity of artefacts in contrasting colours. Pantone “Vietri yellow” If you do go shopping, don't forget to favour yellow, in a unique shade that they know how to reproduce only here, so well that it is known worldwide as “Vietri yellow”. The bright light of the Mediterranean makes it stand out in all its beauty. Among the subjects, the typical Vietri one is the donkey, mainly in emerald green, a theme that goes back to the 19th century. A statuette reproducing the animal will be a nice souvenir, a symbol of the entire Amalfi Coast, which once was a means of locomotion along the mule tracks for transporting men and goods. If curiosity drives you to learn more about this art, Vietri boasts three exhibition spaces dedicated solely to ceramics: the Provincial Ceramics Museum in Villa Guariglia, the Cargaleiro Museum and the Solimene Ceramics Palace. Fine sand and shallow waters The Marina di Vietri offers a stretch of coastline characterised by fine golden sand and a shallow and gently sloping seabed, an ideal setting for families with children and the elderly. You can opt for the free beach or the beach equipped with every comfort of the resorts. Nearby you will also find the La Crestarella beach dominated by the so-called tower, the Schiarata and the Cancelluzzo Beach: the latter is free, with pebbles mixed with sand, and can only be reached by sea, which you can do by hiring a pedalo from Marina di Vietri. Two out-of-town trips There are two recommended visits if you travel a little further from Vietri sul Mare. Go to Albori which has two quiet little beaches in its inlet, not very popular since you have to walk down 200 steps. The water is crystal clear and a small stream flows into the sea at this very spot. Two beach clubs and a refreshment stand will be useful for equipment and refreshment. When the sun sets behind the rock, climb up towards the fishing village, delightful with its whitewashed houses and the scent of lemons as you walk. Raito is famous for its stairways, the only way to get around this scenic village. Visit the Villa Guariglia with its Museo Provinciale della Ceramica (Provincial Museum of Ceramics) and surrounded by a marvellous terraced park, as is typical on the Amalfi Coast, where vegetation is wrested from the sea and rock with a skilful technique.


Ischia: a paradise of dream beaches, nature and spas Remember Suddenly Paradise, Leonardo Pieraccioni's film shot almost exclusively in Ischia? Mind you, the title is by no means coincidental, and as soon as you set foot on this island of otherworldly beauty you’ll understand why. This is well known by the more than six million visitors who visit this island in the Tyrrhenian Sea every year. As the largest in Campania, they are attracted by this vast and morphologically varied territory: Ischia Ponte, a charming historic centre of narrow streets, alleys and old shops, and Ischia Porto, a small fishing village. Located at the northern end of the Gulf of Naples, and not far from the islands of Procida and Vivara, Ischia is the largest of the Phlegraean Islands. Fine sand and crystal-clear water If you’re looking for a large, comfortable beach, head for Chiaia in Forio di Ischia. If you’re looking for a dream beach with fine golden sand and crystal-clear green water, you should definitely choose San Montano Bay, a mecca for Instagrammers! The Bay of Sorgeto is also worth a visit, where you can bathe in a real hot thermal water spring that mixes with sea water. You’ll have to go down (and then up) 234 steps to reach it, but we assure you that it’s worth it. Thermal waters for care and pampering Ischia has been famous since Greek and Roman times for the therapeutic properties of its thermal springs. Try the Nitrodi spring, whose water is potable and has certified healing powers to treat gastritis and ulcers, as well as to facilitate urination. Applied to the body, it cures skin impurities and also has a healing effect. This is not the only place to pamper and treat yourself: you can choose from the many thermal parks, from Poseidon to the Gardens of Aphrodite, from Terme di Castiglione to Bagnitiello via the unmissable Casamicciola Terme. Plunge into history If you want to immerse yourself in the island's history, you should definitely visit the Aragonese Castle, built in 474 BC by the Greeks and connected to the island by the striking ancient bridge. The Torrione di Forio is also worth seeing, a strategic point from which sightings were made to anticipate invasions in times of war. Next door is the white, cliff-top Church of Soccorso, also known as Santa Maria della Neve. From this point at sunset, you can witness a very rare phenomenon: the green ray. It is an optical effect due to the refraction of light at sunset. Legend has it that whoever sees it will have good luck for life. If you also have time to pass through Borgo di Sant'Angelo, you’ll be enchanted by its colourful houses and enjoy dining at restaurants with outdoor tables and shopping in the many souvenir shops. Paradise for those who love trekking There are dozens of trails, from the simplest to those for experts to explore the wonders of the island, but three are absolutely unmissable: the Pietra dell'Acqua Trail, which passes by Monte Epomeo; Piano Liguori, which reaches the vantage point of La Scarrupata; and Pizzi Bianchi, along a canyon of white tuff pinnacles.
Sandy beach cove with colorful boats on Amalfi Coast, Cetara


Cetara: experience the evocative atmosphere of a seafront village The spectacle of the Marina with the lampara boats leaving in the late evening, a quiet beach bordered by the old defence tower, pastel-coloured houses and churches clinging to the hillside. On the Amalfi Coast, Cetara preserves intact the most authentic dimension of a fishing village. The perfect destination for beach lovers, who will also find it on their palate: the renowned local speciality is in fact the Colatura di Alici (translated as Anchovy Syrup) the result of a long tradition. Beaches in a row right in the village The Spiaggia della Marina beach is right here in the village, protected by the Vicereale Tower, an Angevin bastion of defence. It has a sandy and a pebbly part and is surrounded by small pink and yellow houses, as well as small café and restaurant for a pleasant stopover. Facing south-east, the beach is always sun-drenched, perfect for an off-season dive on mild autumn and spring days. At the pebble beach Spiaggia del Porto, special currents make the water crystal clear. Climb aboard a gozzo (local boat type) to visit the Spiaggia della Collata, with access only by sea, a small sheltered bay shrouded in the scents of Mediterranean vegetation; then continue, still by boat, to the tiny Spiaggia degli Innamorati, reserved to a few chosen ones. Still sailing, but this time towards the east coast, you can reach the Spiaggia della Campana (Bell Beach) with a view of two stacks. For those looking for comfort, on the Lannio Beach and the Old Tuoro Beach you can sit on soft sand. Corso Garibaldi: the central street of the village After a long day on the beach it is worth heading towards Corso Garibaldi, the central street of Cetara where the main historical monuments parade, including the Church of San Pietro Apostolo with its dome decorated with a polychromatic majolica covering. The promenade is all the more enchanting at sunset, when the sun dips into the water on the horizon: it is the right time for an aperitif in one of the many bars with outdoor tables from which to admire the spectacle of colours at dusk. Or simply rest on one of the terraces overlooking the sea, because even the dozens of benches are works of fine craftsmanship: they are made by master ceramists, with compositions depicting scenes of life and fishing. Corso Garibaldi is also the ideal place for shopping from boutiques to ceramics ateliers to gastronomic specialities. The famous Colatura di Alici di Cetara The sea is rich in fish in Cetara and the name of town itself derives from Cetaria, meaning 'tuna fishery'. Today, boats go out to the deep waters of the Mediterranean for bluefin tuna, while the tradition of fishing for anchovies is still flourishing. The procedure for a good Colatura di Alici has very ancient roots, traceable back to the time of the Romans who made a similar product called Garum. The Cistercian monks from Amalfi then enhanced the technique: the fish are salted and after curing, the liquid is filtered, a craft method that is still used today. Colatura di Alici has an intense flavour, which you can enjoy by ordering a spaghetti or linguine in the village restaurants. Divine in their simplicity, with no need for seasoning other than a sprinkling of parsley and a good extra virgin olive oil. Trekking among the lemon groves Cetara is a strategic hub for treks of various difficulties in the hills. A one-hour walk along a beautiful path through olive groves, vineyards and lemon orchards on terraces leads to Punta Fuenti. On the contrary, for the braver ones, it takes almost 7 hours to walk the paths from Abbazia di Cava to Iaconti: you will find yourself on a ridge of Mount Falerio before heading into lush forests. If you are looking for an excursion out of town, move to nearby Maiori: this is where the Via dei Limoni (Lemon Path) starts, the ancient road that in 9 kilometres connects Maiori to Minori, both delightful villages. Farmers used to pass through here and even today, during the harvesting period between spring and summer, you can see them at work and intent on transporting citrus fruits by mule. The cultivation of lemons on the Amalfi Coast is a true art.

Postcard-perfect sea and dizzying flavours

The sea of the Amalfi Coast and the Faraglioni of Capri, the joie de vivre of Naples, the lemon and orange blossom gardens of Sorrento, the magnificence of the Royal Palace of Caserta, the charm of the past that returns in Paestum, Herculaneum, Pompeii: are you ready to be seduced by Campania?

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