The Monte Baldo area has been called the “garden of Europe” for centuries for its flora and honey production. In the north-east, there are extensive grasslands, chestnut groves and uncultivated areas with wild plants.
The origins of this beekeeping company date to 1977, when Tiziano Bertè, father of the current owner Fabrizio, decided to start breeding bees for self-consumption. The company was created from a hive purchased in the spring and four artificial swarms in summer. In September, the first honey extraction took place. The apiary was located in Serravalle all'Adige, in the province of Trento, on the edge of the forest, consisting almost exclusively of bushes. Then, in April and May, with the blossoming, the entire lower part of the western slope of Monte Zugna was dyed white. The hive produced 38 kilograms of honey in the first year. In 1981 and 1982, small meadows were purchased in the neighbouring municipality of Brentonico, at an altitude of between 450 and 600 metres.
A wide variety of honey is produced: acacia, multiflora, dandelion, chestnut, mugo/lemon.