Enjoyment in museums - real experiences and virtual reality

Located inside the spectacular Mole Antonelliana, the symbol of Piedmont's capital city, the museum traces the entire history of cinema from its origins to the present day. The set-up is interactive in many cases and develops an upwards spiral over several exhibition levels, displaying 1,800,000 works including films, photographs, equipment, posters, memorabilia, documents, sound recordings, books and records. The material is organized around three main themes: the archaeology of cinema, photography and the history of cinema.

The Enzo Ferrari Museum in Modena and the Ferrari Museum in Maranello jointly tell the story and achievements of the most iconic racing car of all time and the founder of this historic company. His finest successes are all on display, including title-winning cars, drivers' kit and Enzo Ferrari's original office. There are also many exciting experiences to be enjoyed, such as driving simulators with extraordinarily real effects, and a tour of the legendary factory. The museums also organize educational programs for schools.

The museum narrates the enormous and interesting technological evolution of video games, starting from the first ones to arrive on the market through to today's avant-garde versions. More than one thousand videogames developed since 1972 are on display, alongside installations, consoles, computers, prototypes and memorabilia, as well as stations where you can enjoy the most famous games in person. Recreational, educational and artistic events, as well as theme-based initiatives, are also organized.

Coverciano is home to the headquarters of the Italian Football Federation Technical Centre as well as this museum narrating the history of the Italian national team and the Italian Football Federation (FIGC). Emotions and memories come back to life through an exhibition itinerary replete with memorabilia including pennants, players' jerseys, World Cup mascots, trophies and cups, as well as impressive multimedia historical documentation with videos, images and sounds. You can also visit the playing field area where the national team trains. The museum also seeks to promote the values of football and sport among young people through educational courses linked to the culture of football.

Housed inside the Zoomarine marine park, this is a major new attraction for the summer 2021 season - and the only one of its kind in Italy. It proposes an enjoyable educational approach in an area of 400 square metres with 25 imaginative settings where people can take selfies with special effects, such as walking upside down on the ceiling, falling into the void from a skyscraper, swimming in a tub full of colourful balls and having fun with gigantic doughnuts. The museum also tells the history and culture of this unstoppable passion of the times, with historical photos that can be considered as forerunners of the genre.