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Get carried away indulging in quality shopping, or create a cultural activity from the souvenir hunt at a flea market

Are you ready to browse a local market in search of Made in Italy handcrafted items at discounted prices? Whether you are shopping in the fashion boutiques or in local markets, in Italy, finding treasure to buy is an essential part of your holiday. Here the variety of items and excellence of the raw materials and craftsmanship offer a glimpse of the local culture.
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Cervia: the salt town immersed in the greenery of Emilia-Romagna Cervia, the southernmost station of the Po Delta Park, is a great naturalistic oasis that attracts sea lovers but also birdwatchers fascinated by the enormous variety of birdlife. Surrounded by more than 300 hectares of pine forest and the 827 hectares of the Salina di Cervia Nature Reserve, it also boasts 9 kilometres of fine sandy beaches and more than 185 bathing establishments where you will find everything you need for your holiday. In Cervia, the sea waters will never let you down. This is confirmed by the important Blue Flag award that the city has boasted since 1998, certifying not only the safety of the beaches, but also the quality of the water and services offered. And what about the location? Just 12 kilometres away is the amusement park of Mirabilandia and 22 kilometres away is the city of Ravenna. Summer in Cervia, and not just that. Nature welcomes you all year round The ideal time to visit Cervia is during the summer, when the town is at its best with many activities suitable for every type of holiday. Families can relax on the beach and in the pine forest or discover the evocative Cervia salt mine, while young people can have a good time in trendy clubs and organised events. Let’s take a look at some examples. The rich calendar of concerts in Piazza Garibaldi and the markets at Borgomarina. But worry not, even during the rest of the year Cervia never ceases to express all the charm and there is no shortage of opportunities for nature, sports and gastronomy lovers. You can discover the town in a quieter atmosphere, go shopping in the streets of the centre and dive in the art and culture of Cervia with fewer tourists, typical of summer. From the remains of the old town to the new Cervia The heart of the city is Piazza Garibaldi, the scene of Cervia's most renowned events. Here, you can find the Palazzo Comunale and pop into the Cathedral of Santa Maria Assunta to discover the historical artefacts and works of art it houses, such as Barbara Longhi's painting of the 'Madonna della Neve'. Just off the square, we highly recommend a visit to the Church of the Suffrage, one of the oldest in the city. While in the city, you can walk along the inner walls and reach the Piazzetta Pisacane, also known as the 'piazza delle erbe'. Here lies the Measures Stone, one of the most mysterious finds in Cervia Vecchia. It is a monolith where the old measures are indicated and to which the inhabitants of Cervia and visitors had to adhere. Outside the walls, however, you will immediately notice the Borgo dei Salinari with its old houses built in the late 1600s and early 1800s. The historic centre of Cervia is divided in two by the canal that connects the Salina di Cervia nature reserve to the port. Walking along, you will arrive at one of the city's symbols, Torre San Michele with the nearby MUSA, the Salt Museum that preserves the city's traditions and history. On the other side, you will find Magazzino Darsena, transformed into a place dedicated to wellness with events and spas. Two gems not to be missed just outside the town centre: the Church of St Anthony, one of the first buildings erected in Cervia Nuova, and the Suspended Carpet Fountain with a mosaic of tesserae hand-carved by Ravenna mosaicist Marco Bravura for the 300th anniversary of the foundation of the new town. Nature and relaxation, from the Cervia saltpan to the thermal baths One of the pearls of Cervia, however, is the salt mine located at the town entrance. This evocative place will enchant you with its history, which is inextricably linked to the city, and with the naturalistic charm of its basins and the fauna that inhabit them. Ready to admire herons, black-winged stilts and pink flamingos? Beware, however: the Cervia Salt Pan is a nature reserve and for this reason you cannot access it on your own, but only accompanied by an environmental tour guide who will help you discover this place on foot, by electric boat or by small train, in a sustainable way to safeguard the environment. For a relaxing day, after a nice walk in the thousand-year-old pine forest north of the town, choose the Cervia Thermal Baths with state-of-the-art therapies thanks to the lagoon mud extracted from the Salina, which is very valuable for health, and the large Acqua Madre pool. What’s there to taste? If you are wondering how to satisfy your palate, the answer is simple: try the piadina with squacquerone cheese and rocket, the Cozza di Cervia and the never-failing grilled blue fish. And don't forget to try the sweet salt chocolate of Cervia. It is indeed a nice surprise with a unique and delicious taste.
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Aosta Valley Piedmont Lombardy Trentino South Tyrol Veneto Friuli-Venezia Giulia Liguria Emilia-Romagna Tuscany Umbria Marche Sardinia Lazio Abruzzo Campania Molise Apulia Basilicata Calabria Sicily
AO Castello di Ch�tel Argent gressoney-saint-jean Castello savoia AO Lago Blu Courmayeur - Pavillon du Mont Frety
Aosta Valley

The Aosta Valley is a paradise for visitors seeking outdoor experiences in nature while exploring history and traditions The smallest region in Italy, dotted with the highest peaks in the Alps, it is the ideal destination for anyone who enjoys winter sports and high-altitude walks. Its green valleys and fairy-tale castles make the Aosta Valley an enchanting place to experience all year round.

Piedmont Torino Basilica di Superga Isola Bella

Piedmont is sure to enchant you with its mountains, hills, typical flavours and uniquely elegant cities An extraordinary heritage of art and history, culture and nature, characterises Piedmont, a region with a thousand faces, one more interesting than the other: cities of rare elegance, mountains that lend themselves to splendid skiing or walking, fascinating villages, hills that are among the best known in the world for their extraordinary wine production.

Milan's Cathedral Lake Como Valtellina Livigno, Carosello 3000

Lombardy: a dynamic land immersed in the present and reaching toward the future, but with an extraordinary heritage of art and nature Lombardy is a region in the north of Italy known for its industry and finance, of course, but also for its art and extraordinary landscapes, starting with the picturesque lakes and its mountains, Valcamonica and Valtellina in primis. Capital and symbolic city, Milan represents the industrious heart that goes hand in hand with other cities with a vibrant spirit.

Trentino Torbole sul Garda Trento Pale di San Martino

Trentino is sure to amaze you with its immense natural heritage, the spectacular splendour of the Dolomites and fascinating sites steeped in history Discover Trentino’s culture of slow travel, taking the time to savour every corner among nature and cultural trails and educational farms. You will find hundreds of hotels offering wellness centres for truly relaxing holidays for the whole family in some of Italy's most beautiful villages, set in unique landscapes.

Lago di Dobbiaco Lago di Dobbiaco Val di Funes BZ Vipiteno
South Tyrol

Alto Adige is a dream place to discover all year round amidst green valleys and snow-capped peaks Combine the relaxation of spa treatments with the pleasure of fun in the snow for a real wellness boost amidst Alpine lakes, beautiful villages and state-of-the-art ski facilities suitable for all ages. All this and more in the majestic scenery of the Dolomites, a UNESCO World Heritage site in Alto Adige.

Arena di Verona Colline del prosecco Dolomiti Bellunesi Malcesine

Veneto, a region of wonder, with cities of art of undisputed beauty, as well as the most pristine nature The beauty of Lake Garda, the charm of the Dolomites, the sea of Jesolo, the hills covered with vineyards and the relaxing thermal baths, on top of an immense artistic and historical heritage, elegant cities such as Venice and Verona, quaint villages and breathtaking landscapes. Veneto is all this and much more.

Friuli-Venezia Giulia Fusine lake Foro Romano di Aquileia Pordenone
Friuli-Venezia Giulia

Friuli Venezia Giulia: a treasure chest nestled between sea and mountains A border region sandwiched between the Friulian Dolomites and the Upper Adriatic, blessed with an immense cultural heritage resulting from the influence of different cultures and peoples, cosmopolitan and modern, Friuli Venezia Giulia will also seduce you with its temptations of relaxation, sport and fun.

Cinque Terre - Riomaggiore Genova - Acquario Portofino Camogli

Tucked-away villages, secret little beaches and superb nature: how enchanting Liguria is! Liguria is a wonderful strip of land enclosed between the sea and the mountains, with pastel-coloured houses and breathtaking views. With lush unspoilt nature, many small towns to discover and an incomparable culinary tradition, it enraptures the eye and the heart.

Parma, Statua Verdi FC Cycling Portico di Romagna Comacchio RA Basilica di San Vitale, Ravenna

Emilia Romagna, a region of unrivalled charm, with immense artistic beauty and unparalleled hospitality Emilia Romagna with its Riviera Romagnola offers beach tourism that attracts families and young people to its shores every summer. Rich in sites of historical and cultural interest, this region boasts a world-renowned wine and food tradition. Skilful hospitality does the rest, making Emilia Romagna an ideal holiday destination in every season.

Firenze Colline Toscane Siena Isola d'Elba

Tuscany will win you over with its unique landscapes, cities of art, thousand-year-old history and fantastic food Tuscany’s magical atmosphere evolves day by day as you stroll around the cities of art, cycle in the parks, enjoy the sea or savour its typical products, in a region with a one-of-a-kind natural, cultural and historical heritage that has fascinated visitors for centuries.

PG Assisi PG Lago Trasimeno Perugia PG Castelluccio di Norcia

From Assisi to Perugia, via Gubbio, Lake Trasimeno and Marmore Falls: Umbria is a truly enchanting tourist destination Peaks covered in lush forests and vast valleys outlined by rivers, lakes and waterfalls; hills often crowned by villages and castles, crossed by paths steeped in history, art and culture, in a natural environment that helps to restore the body and soul: Umbria, the Green Heart of Italy, is all this and much more.

Marche PU Marmitte dei Giganti MC Lago di Cingoli Palazzo Ducale di Urbino

Le Marche, a plunge into the history, art and architecture of a region with the scent of the sea and redolent of traditions and hospitality A great variety of landscapes and an infinite range of colours that make the area's natural beauty incomparable, plus an artistic heritage that fears no comparison: this is how the Marches, with an area of no more than 10,000 square kilometres, will captivate you forever.

Sardinia Murales Orgosolo Cala Luna Nuraghi - Barumini

Sardinia: a journey to the island of the emerald sea, nuraghi, unspoilt nature and millenary traditions Crystal-clear waters, beaches of soft, white sand, granite rocks framed by wild, fragrant Mediterranean scrub: welcome to Sardinia, an island of a thousand contrasts that will also seduce you with its unique archaeological heritage and its people's innate sense of hospitality.

Bracciano Galleria Borghese Giardino di Ninfa Isole Pontine

Lazio is not only Rome: landscapes and monuments of Lazio Rome, the capital of Italy and a unique open-air museum in the world, is enough to make Lazio one of the most beautiful and interesting regions. Even in terms of landscape, it boasts an area of great impact and remarkable variety, with its long coastline, beautiful hills and Apennine mountains. A destination to fall in love with.

Pescara - Trabocco Campo Felice Campo Imperatore Pacentro

Abruzzo, a journey through history between sea, mountains, flavours and unspoilt nature in parks and protected areas A region in central Italy, Abruzzo has two souls and one heart. Predominantly mountainous and hilly, it overlooks a beautiful stretch of the Adriatic Sea. Here, you will find the highest peaks of the Apennines, such as the Gran Sasso and the Majella massif, as well as the only Apennine glacier, but also some of the most popular beaches.

Campania Pompei Positano Sentiero degli Dei - Costiera Amalfitana

Campania offers landscapes, history, culture and a gastronomic tradition that the whole world envies A consistently mild climate, lush nature framing breathtaking landscapes, unspoilt villages and fairy-tale coastlines: this is Campania, a region that sums up centuries of cultures, between West and East, in a single Mediterranean jewel known for its unparalleled hospitality. A destination for the soul, the eyes and the palate.

Campagna Molisana CB Sepino IS Abbazia San Vincenzo al Volturno Campitello Matese

Molise, a tiny region with grandiose landscapes: come and discover its history and culinary tradition Molise is a region steeped in history, characterised by numerous tasty food and wine delicacies, but also by rich nature reserves and villages that seem crystallised in history. A destination yet to be discovered, amid marvellous seashores and breathtaking high cliffs

Castel del Monte Isole Tremiti Apulia Teatro Margherita - Bari

Apulia: the sunny region between two seas and warm hospitality in places rich in history Located in the heart of the Mediterranean, it is a magical combination of artefacts, history, art and unspoilt nature, amidst beautiful coastlines and picture-postcard landscapes. This is Puglia, a region of golden beaches and crystal-clear waters, intense flavours and fascinating destinations: Castel del Monte, the trulli, the islands passing through towns kissed by a unique and unforgettable light.

Matera Chiese Rupestri Parco Nazionale del Pollino PZ Castelmezzano MT Nova Siri Escursione a cavallo

Basilicata, a region of ancient origins, suspended between two seas and with mountains of great beauty Basilicata is a region where the passage of man has left its mark since prehistoric times. With the ancient name of “Lucania”, it is enriched by an incredible artistic heritage. Not to mention its never-boring panorama, which ranges from the Lucanian Dolomites to the Pollino Park, passing through two seas.

VV Capo vaticano Tropea Parco Nazionale della Sila Spiaggia di Arcomagno - Scalea

Calabria is the region of crystal-clear sea, the Riace Bronzes, Reggio Calabria and Capo Vaticano, a captivating mix of history and beauty Calabria, also known as the tip of the Italian boot, is a region in Southern Italy characterised by the incredible diversity of its landscapes, with the proximity of mountains to a splendid sea that attracts tourists from all over the world.

Agrigento - Valle dei Templi Isole Eolie - Vulcano Noto Etna

A dive into Sicily, where a sea of art, culture and nature will seduce you and become eternal love A predominantly hilly and mountainous area, but one that wins the hearts of tourists from all over the world with its wonderful sea and rich cities with a charm all their own. Sicily is a picture-postcard island characterised by the indelible marks of the people who have lived there and made it unique, amidst artistic and cultural testimonies of enormous value.

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