One of the most modern exhibition centres in Europe
Fiera Milano is an exhibition complex located in Rho, designed by Massimiliano Fuksas, which opened in autumn 2005. This space was created to replace the city’s old trade fair, Fieramilanocity, where the Allianz MiCo Convention Centre remains active. Considered one of the most modern exhibition centres in Europe, it can be reached via the M1 metro line, Rho Fieramilano station, and the Turin-Milan railway line.
The 20 pavilions are organised around a main street, known as Corso Italia, which starts at the metro exit. As well as the exhibition areas, various cafés and refreshment areas cover a total area of almost 400,000 square metres. In the heart of the district stands the “Stella Polare” conference centre, which features a 1,000-plus-seater auditorium and modular rooms.
Every year, it hosts 160 conventions and 80 events in the fields of fashion, home, mechanical tools, tourism, professional hospitality, food, security, commercial transport, art and boats. Some of the most important events include MIDO eyewear, MICAM, Lineapelle, Miart, Smau, Artigiano in fiera and Salone del Mobile, totalling 36,000 exhibitors and 4.5 million spectators every single year. Since 2009, the outdoor spaces have been used to host concerts and music festivals.