Skip menu

Galleria Campari

Overview

Galleria Campari: the history of the Milanese drink, between art and design

The fortunes of Campari, a liqueur made from herbs, aromatic plants, fruit, alcohol and water invented by Gaspare Campari around 1860, have gone hand in hand with innovative advertising campaigns that inextricably link the drink's brand to the world of art.

Does Marcello Dudovich's poster of two lovers on a red background or the unmistakable Campari Soda bottle created by futurist Fortunato Depero ring a bell?

 

It was Campari's first production plant

This, and much more, is what you will see at Galleria Campari, which since 2010 – the 150th year since the company was founded – has been welcoming visitors to the group's first production site, in Sesto San Giovanni, just outside Milan.

Here, guided by Campari employees, you can immerse yourself in the brand's historical archive tracing the history of the famous aperitif that is also a piece of Italian history.

 

Belle Époque posters and posters of famous artists

On the gallery walls, more than 3,000 works on paper, including one-of-a-kind posters from the Belle Époque period, as well as posters and advertising graphics created from the 1930s to the 1990s by famous artists. Any names? Leonetto Cappiello, Guido Crepax, Marcello Dudovich, Franz Marangolo and Ugo Nespolo.

 

Vintage shakers also on display

In addition to the graphics, there are also various original tools from the world of mixing, historical bottles and glasses, vintage merchandising and design objects by Matteo Thun, Dodo Arslan, Markus Benesch and Matteo Ragni.

 

From Fellini to Sorrentino, the signature of great directors

But this museum is not only a collection of posters and objects, it is also an interactive place where, by some of the most technological means, a beautiful story is told. Impressive, for example, is the gigantic video-wall with 15 screens dedicated to carousels, short films and TV commercials from the 1950s to the 1970s, made by famous directors who collaborated with the brand, such as Fellini and Singh Tarsem, Sorrentino, Sollima and Garron.

It is a 32-metre wall on which animated vintage posters, videos dedicated to artists and images from historic Campari calendars are projected.

Also not to be missed is the interactive table with 12 touch screens with which to interact to discover the company's entire artistic heritage.

 

An App for the true fans

And if Campari is absolutely your favourite drink and you want to know even more about it, you should definitely download the App, designed to delve deeper into the contents on display in the gallery.

Reviews
Reviews
()
Ordina per
Galleria Campari

Viale A. Gramsci, 161, 20099 Sesto San Giovanni MI, Italia

Call +390262251 Website

Related articles

Food and wine
Gastronomy in Lombardy: a multitude of souls for a riot of flavours

Gastronomy in Lombardy: a multitude of souls for a riot of flavours

Nature
Milan: cycling along the Navigli with Leonardo da Vinci

Milan: cycling along the Navigli with Leonardo da Vinci

Art and culture
Milan Cathedral

Lombardy: the engine of Italy and a region of culture and charm

Luxury
940236760

Milan's Quadrilatero della Moda

Handcrafts and design
ADI Museum

Milan: exclusive top design

Cultural cities
7 cities of art to visit a short distance from Milan

7 cities of art to visit a short distance from Milan

Cultural cities
817419760

2 days in Milan: the itinerary

Museums and monuments
Five gripping discoveries at Milan's Museum of Science and Technology

Five gripping discoveries at Milan's Museum of Science and Technology

Art and culture
Lombardy: 10 treasures you may wish to explore in the city of Milan and its surrounding areas

Lombardy: 10 treasures you may wish to explore in the city of Milan and its surrounding areas

Art and culture
In Milan, art and design meet at the Triennale

In Milan, art and design meet at the Triennale

Shopping
Take a stroll through fashion: a short guide to the most beautiful Milan Fashion Week locations

Take a stroll through fashion: a short guide to the most beautiful Milan Fashion Week locations

Art and culture
Milan, urban nature.

Milan, urban nature.

Shopping
View of Milan's buildings

Milan Women's Fashion Week 2023: the exclusive events to attend and what not to miss

City
Milan: much more than the world’s fashion capital

Milan: much more than the world’s fashion capital

Spirituality
The Via Francigena in Lombardy: balancing history and landscape

The Via Francigena in Lombardy: balancing history and landscape

Art and culture
The Bagni Misteriosi, Milan's most exclusive swimming pool-theatre, an oasis in the urban summer

The Bagni Misteriosi, Milan's most exclusive swimming pool-theatre, an oasis in the urban summer

Art and culture
all about saint ambrose patron of milan

All about Saint Ambrose, the patron saint of Milan: sites and symbols of the celebrations

Shopping
8 local markets for shopping in milan

8 neighbourhood markets for shopping in Milan: exclusive fashion at bargain prices

Nature
Landscapes of Lombardy

Landscapes of Lombardy

Art and culture
Bergamo

Bergamo, medieval heart, contemporary soul

Ops! An error occurred while sharing your content. Please accept profiling cookies to share the page.