Taking the Theobroma cacao tree as its starting point, the Chocolate Museum of Norm offers visitors the chance to understand the stages leading to the processing of these precious seeds. Meticulously documented with old advertising prints and packaging, the journey reveals how a passion for chocolate has always been an integral part of human culture. Visitors can admire collections such as antique scales and chocolate pots, sourced from numerous flea markets across Europe.
A glass-walled room allows visitors to view a reconstruction of an old chocolate factory, complete with original machinery, while there is a dedicated area for hands-on chocolate-making, where children can create their own bar to take home. What began as a drink of the gods for the Maya and later arrived in Europe as an exclusive beverage of the imperial courts found its definitive form only at the end of the last century, when its popularity exploded.
Originating as a sacred drink for the Maya, considered a gift from the gods, chocolate arrived in Europe as a privilege reserved for imperial courts. It was only towards the end of the last century that it took on the form we know today, becoming a mass-market product and an integral part of contemporary food culture.