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Lavazza Museum

Overview

The tradition of coffee and the historic Italian brand

Interactive museum based in the Aurora district, in the Nuvola Lavazza complex.

It traces the coffee tradition from the 1800s onwards and interweaves the history of the Lavazza family with the Italian industrial history of the 20th century.

The museum layout is distributed over two floors and it is divided into 5 specific areas, with interactive installations set up by theme:

  • Casa Lavazza: more than 120 years of Lavazza family history and the development of the brand;
  • La Fabbrica: a journey through the sounds, colors, and aromas of coffee, tracing the production processes through to distribution;
  • La Piazza: this evokes a typical 1960s square where all the rituals surrounding coffee are celebrated, with an exhibition of coffee makers, espresso machines and an auto-bar/coffee van;
  • The Atelier: like a movie set, complete with the Carosello advertising show, with the publicity and testimonial advertising sets on display with the interactivity of the cameras;
  • The Universe: a full immersion into the world of coffee, to be explored using the Lavazza cup to activate the interactive installations.

The Lavazza Museum also adds a virtual tour accompanied by the voice of the well-known radio and television speaker, Federico Russo, using the first museum audio guide for Instagram stories.

Services
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Guided Tour
Visitors can book guided tours.
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Toilets
Toilets are available.
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Physical disabilities
Entirely or partially accessible to people with disabilities and other challenged persons.
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Shop
There is a bookshop for visitor purchases.
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Refreshments
There is a refreshment area for visitors.
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Audio Guide
Audio guides are available for visitors.
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Cloakroom
Available to visitors is the checkroom for personal items.
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Lift
There is an elevator inside the facility.
Show more Services mitur_label_espandi

Tickets

Full price: 10€

Reduced price: 8€

Buy

Tickets

Full price: 10€

Reduced price: 8€

Lavazza Museum

Via Bologna, 32, 10152 Torino TO, Italy

Call +390112179621 Website

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