WORLD TOURISM DAY 2023
Following on from past years, Italy continues to tackle the major challenge set by the World Tourism Organization (UNWTO): working to make every part of the sector sustainable, inclusive and accessible.
Tourism is the social, cultural and economic sector that contributes, perhaps more than any other, to the growth of its many stakeholders. The trips that people take, whether for business or leisure, have significant economic impacts. In addition, contact and exchange between cultures, traditions and ways of life produces virtuous circles that can activate resources and create drivers of development.
THE 2023 EDITION OF WORLD TOURISM DAY IS HERE
This year's edition will be hosted by Saudi Arabia and will cover the theme “Tourism and Green Investments”, with the aim of focusing the world's attention on a future guided by increasingly sustainable investing.
The focal points announced by UNWTO are People, Planet and Prosperity. Tourism has a very powerful role to play in connecting cultures, safeguarding the environment, promoting an interconnected world and reinforcing entrepreneurship.
The day's events will see the handover from Saudi Arabia to Georgia, the upcoming host for WTD 2024.
ITALY: THE WORLD'S FAVOURITE DESTINATION
Once again, Italy sits top of the list of the most visited places in the world.
The country's immense cultural heritage and the rich biodiversity of its regions are responsible for the countless traditions that make it famous around the globe. History, art, food & wine and natural beauty entice an ever-increasing number of visitors, who choose to spend unforgettable holidays here.
NOT JUST CULTURE
But Italy's wide range of tourism options also attracts many travellers interested in slow and sustainable tourism.
With more than 5,150 miles of coastline, numerous hiking routes and trails, and countless options when it comes to sports, visitors can discover the country at its most authentic.
Tracks, footpaths and tucked-away roads lead to little-known and surprising protected areas, villages and unusual sights, often rarely visited.
Events are another area where Italy excels. The showpiece for 2023 is the 44th edition of the Ryder Cup – the world's most important and prestigious golf event – which will see the best players on the international scene battle it out on the greens of the Marco Simone Golf and Country Club in Guidonia.
