The town of Ovada, wedged between the banks of the Stura and Orba streams, has preserved the picturesque appearance of its oldest core, which fully reflects the Ligurian architectural style. The Genoese, who for centuries controlled the settlement, liked to take advantage of the pictorial technique of trompe l'oeil to colourfully decorate the façades of the buildings, which are separated by narrow alleyways similar in shape and size to the lanes of any Ligurian village.
The pure white Baroque façade of the church of Nostra Signora Assunta, consecrated in 1801, stands out in the historic centre of Ovada. The town is also known for its culinary specialities (such as agnolotti and chickpea farinata) and for its red wine, Dolcetto d'Ovada, with a slightly almondy flavour. Straddling the Piedmontese and Ligurian traditions, the typical cuisine of Ovada also makes use of anchovies and game meats, fresh mushrooms, truffles and cured meats.