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Start living the Italian way

In Italy, beauty and creativity are everywhere. Four Italians who have introduced the best of Italy to the world are now inviting us along to discover the places most dear to them. Let’s embark on a journey through their eyes.

Every experience in Italy is nothing short of unique. Italia.it acts as a local friend always there for those who travel, to help them tap into the authentic soul of the country and enjoy one-of-a-kind local experiences.

From exploring the less traveled routes to wandering around the neighborhood shops, to enjoying the perfect dish of tortellini, to discovering a secret cove, you can now experience Italy in the most memorable way: the Italian way.​

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