1,500 metres long and largely pedestrianised, it is the city\'s most representative street in terms of palaces, churches and the obelisk in Piazza del Popolo at one end and the Victor Emmanuel II monument in Piazza Venezia facing it on the opposite side. In the eighteenth century the street reached its maximum importance: around its cafes gravitated the intellectual, political and artistic life of the city. In the mid-19th century, fashion stores and bookstores began to open and the offices of newspapers and periodicals became crowded. Today the course is an open-air shopping centre with the points of sale of the most famous brands that coexist with some classic addresses in Rome. The former Palazzo della Unione Militare at the intersection with Via Tomacelli adds a touch of contemporaneity. Its summit is today surmounted by a large glass and steel roof, the Lantern, designed by the architect Fuksas who formed the redevelopment of the entire building.
In the middle of the long straight the Alberto Sordi gallery is an elegant Art Nouveau building that houses the largest Roman library, some cafes and some shops.
A curiosity, common to many other Roman streets: the street numbering from Piazza del Popolo to Piazza Venezia is increasing on the left side and decreasing on the right side.