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The Riviera dei fiori

The exceptionally mild microclimate is the secret of the Riviera dei Fiori - the flowered coast - and the reason for its success as a tourist area and for the flower nurseries of Sanremo. Since the Belle Epoque this area has been a prestigious tourist destination, as the villas and the parks with centuries-old trees show. The flowers of Sanremo are famous throughout the world and adorn the most famous cultural events of Northern Europe, from the Nobel Prize ceremonies in Stockholm to the New Year concert in Vienna.