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WORLD TOURISM DAY 2022: TOURISM IS BEING RENEWED AND ITALY IS CELEBRATING

In the post-pandemic era, in which everything is destined to start again from a new perspective, the world is preparing to face the future challenges of tourism, making every aspect of the sector sustainable, inclusive and accessible to all. Italy is already taking steps to increase and transform its offerings with this in mind, so that everyone can come and enjoy first-hand the unique experience - which has been awarded a precious gold medal by The Times - of living the Italian way of life.

The 2022 edition of World Tourism Day

The summit of fundamental importance for the tourism sector, now in its 42nd edition, is held on 27 September. The date is the same every year, as designated by the United Nations General Assembly.

The motto for 2022 is Rethinking Tourism. Categorical imperative: sustainability in all its forms. And this is a theme that does not only concern the official institutions, The summit of fundamental importance for the tourism sector, now in its 42nd edition, is held in Bali, Indonesia, on 27 September. The date is the same every year, as designated by the United Nations General Assembly.

The motto for 2022 is Rethinking Tourism. Categorical imperative: sustainability in all its forms. And this is a theme that does not only concern the official institutions

Objective: sustainability and inclusiveness

Out of the house, into the world. 

The planet has proven to be fragile, just as we have all felt, and it must be protected also by changing the way tourism is run, seen as a pillar of development. Another objective is inclusiveness, so that the routes of tourism are practicable for everyone, without exception. This is a time for resilience and responsibility, in a combined effort between governments, business, local communities and individuals.

Italy, the most popular destination

2022 is an important year for Italy and tourism, not least because of a prestigious award. For the sixth consecutive year, the Times Awards went to Italy, which won the title of best destination. Half a million readers of the eminent British newspaper The Times voted for Italy, rewarding it with the awards Best Destination Country and Best Hotel, the latter going to the Grand Hotel a Villa Feltrinelli, on Lake Garda

This award is a source of pride, and at the same time an incentive for continued commitment to innovation and sustainable tourism. is a source of pride, and at the same time an incentive for continued commitment to sustainable tourism. 

 

On the podium also for UNESCO sites

And when it comes to celebrating, we are bound to remember another record that makes us extremely proud. Italy boasts 58 UNESCO sites, the highest number in the world, and 45 of them are listed as part of the World Cultural Heritage. In addition to these figures, there are 31 nominations, which show promise for the future. Then there is 8,300 km of coastline, dramatic mountains and an undulating territory of hills; navigable lakes and rivers, a rich mosaic of National and Regional Parks. The cities of art are absolute masterpieces, as is the dizzying constellation of villages.

A trip to the Belpaese holds much more promise than the simple discovery of surprising places: it is inspirational, always. When visiting Italy, whether for domestic or international tourism, one is completely immersed in culture, history, landscape and beauty. And for the sensitive tourist, a trip here is also a social experience, through the close contact with local people. It is easy in Italy, and enormously pleasant, to talk to the local inhabitants, to share tales of the past and visions for the future, to talk about their food and wines, in short to discover the most dreamed of, admired, and imitated way of life in the world.