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Italy in Fashion

A cultural and social phenomenon, Italian fashion is the emblem of style and elegance of the Bel Paese
The textile sector – clothingleather and footwear – moves significant volumes and represents a major part of the high-quality production that is exported all over the world. 
The Italian fashion brands that have extended their original activities in clothing to the footwear, purse, accessories and perfume divisions continue to see rising sales in all the relevant markets, and not only those emerging. Milan - Missoni Boutique - Photo by pcruciatti - Shutterstock.comIn fact, today one can browse the big names in Italian fashion in famous shopping streets throughout the world. 

Most of the Italian maisons have by now become household names in terms of international luxury, but also (as well as their own – or subsidiary to – multinational companies). The legends of Made in Italy predominate, and they’re global: Prada, Armani, Versace, Cavalli, Dolce&Gabbana, Bottega Veneta, Ferragamo, Gucci, Tod's, Marni, Valentino, Missoni, Gianfranco Ferrè, Krizia, Coveri, Trussardi, Laura Biagiotti, Alberta Ferretti, Moschino, Rocco Barocco, Emanuel Ungaro, Luciano Soprani, Romeo Gigli, Sergio Rossi, and many others.
The success of Italian moda is the fruit of a long history that has built up a complexity and character that have evolved to be on par with society and culture themselves: from the beginnings of the 1950s to the modern lines and trends of today, Italian fashion immediately fused with the glamour of cinema and the lives of the most sensual actresses, who were fascinated by, and fascinating in, the signature style of Made in Italy looks. This charmed existence amplified through the decades, and echoes ever louder in our days. 

Fashion is, along with the artgastronomy, and natural terrain of this extraordinary Peninsula, one of the great allures for international tourists flocking here. Shopping in Italy is indeed a beloved activity that can be alternated with visits to the museums and monuments. 
From boutiques sporting the most famous labels or those of emerging designers, to stores carrying the names of the largest houses (often a sight to see, boasting that surprising Made in Italy creativity), and small shops full of character and charm – the entire country is an irresistible attraction. 

Another layer of excitement is added when shoppers can peruse and buy amidst the unique and evocative settings of art citiesUNESCO World Heritage Sites, or Medieval villages, where the historical-artistic value is immeasurable, the reason for which Italy is famous the world over. 
During Milan Fashion Week, the latest collections are shown on the runways against the sparkling, upscale backdrop of Milan – the internationally-recognized capital of Made in Italy – and in particular in the so-called “Quadrilatero della Moda” (Via Montenapoleone, Via Manzoni, Via Sant’Andrea, and Via della Spiga). 
Rome, rather, hosts haute couture shows during AltaRoma. But of course, it wouldn’t be the Capital without its numerous luxury, ready-to-wear boutiques dispersed throughout the city, espeically in the areas of the Spanish StepsVia dei Condotti and Via del Corso
Not to be left out is Florence, with its piazzas full of fashion par excellence - specifically its flourishing leather, footwear and accessories industries. 
Additionally, the Renaissance city's annual Pitti Immagine exhibition is one of the most important events dedicated to menswear on the fashion calendar. 

The scene in other cities – VeniceNaples and Genoa among them – comprises, yes, the stores of the largest Italian houses, but it can also be the seat for prestigious artisan ateliers spanning ancient traditions, such as Marinella ties in Naples, or Genoa’s Finollo, renowned for its fine shirts. 
Those who frequent the chicest of sea and mountain resorts will most likely find their favorite shops and boutiques as well: Portofino, Forte dei Marmi, Positano, Capri, Taormina, and Porto Cervo, or Cortina d’Ampezzo, Courmayeur, Cervinia, and Madonna di Campiglio are known for their exclusive shopping experiences.