Italy boasts a unique and extraordinary heritage. It is the country of tradition, culture, art and style.

It is the land that enchants everybody for the beauty of its sites. It is our Magic Italy. For this reason the Minister of Tourism has created a new brand in order to include and reward the excellence of Italy. “Patrimonio d'Italia” (“Italian heritage”) is the new prestigious brand, realized in order to celebrate the best part of the Country, to reward it and to support its promotion.

The new brands “Patrimonio d'Italia” divided into categories as follows:

Every year, there will be an event dedicated to the election of the festivals that are to be given recognition for their “Patrimonio d'Italia”. The main contestants of the first edition have been the winners of the award “Traditions”.res of the Italian territory allow a journey through the history of Italy, with an eye for the future.

The Minister has awarded the 34 festivals that, in Italy, have distinguished themselves in:

• The enhancement of Italian creativity and of made in Italy.
• The ability to translate tradition into modern time and sentiment, while keeping alive the cultural strength and historic folklore that have always characterized the festivities.
• A culture of respect for the environment and protection of biodiversity.
• Tourist appreciation through the best promotion, marketing or advertising.

The Ministry of Tourism has made available a financing project for all those festivals that have distinguished themselves by excelling in all the criteria that characterize “Patrimonio d'Italia-brand Traditions-”.

Discover who received special recognition for “Patrimonio d'Italia-brand Traditions-” in the 2011 edition: