You are in Home / News /  Trento, 100 years of advertisements on the Dolomites

Trento, 100 years of advertisements on the Dolomites

01.01.1970 - 04.03.2012

Trento, November 23rd, 2011 to March 4th, 2012 - The exhibition retraces nearly a century of tourism history, from the earliest examples of tourism promotion till today

The Palace Roccabruna in Trento houses the event "Visit the Dolomites! One hundred years of advertisements", where the Dolomites are the protagonists, depicted with a great variety of styles and sensitivity on many tourism promotion posters, leaflets and brochures dating back to the last century.
Recognised as a "World Heritage Site" by UNESCO in 2009, the pink mountains of the Dolomites are showed in about one hundred pieces, many of them unpublished, that cover almost a century of history, from the beginning of the XX century until the '80s.
The great fortune of the Dolomites began in the late XIX century, with the great success of the winter and summer tourism seasons, supported by the construction of new roads and numerous accommodation facilities. In that period the first rudimental forms of tourism promotion were created, including posters that promoted tourist resorts such as Cortina d'Ampezzo, Merano, Madonna di Campiglio, Ortisei and San Martino di Castrozza, starting in this way a fervent and widespread artistic production activity.

Useful information 

How to get there

Where: Palazzo Roccabruna
Location: Trento
Address: Via SS. Trinità 24
Region: Trentino Alto Adige