01.01.1970 - 04.03.2012
The Palace Roccabruna in Trento houses the event "Visit the Dolomites! One hundred years of advertisements", where the Dolomites are the protagonists, depicted with a great variety of styles and sensitivity on many tourism promotion posters, leaflets and brochures dating back to the last century.
Recognised as a "World Heritage Site" by UNESCO in 2009, the pink mountains of the Dolomites are showed in about one hundred pieces, many of them unpublished, that cover almost a century of history, from the beginning of the XX century until the '80s.
The great fortune of the Dolomites began in the late XIX century, with the great success of the winter and summer tourism seasons, supported by the construction of new roads and numerous accommodation facilities. In that period the first rudimental forms of tourism promotion were created, including posters that promoted tourist resorts such as Cortina d'Ampezzo, Merano, Madonna di Campiglio, Ortisei and San Martino di Castrozza, starting in this way a fervent and widespread artistic production activity.
Where: Palazzo Roccabruna
Address: Via SS. Trinità 24
Region: Trentino Alto Adige